The "Anti-Marketing" Psychology & Overcoming Sales Resistance
If you are interested in trying this, would you like tips on how to start writing daily emails, or would you prefer a summary of his best copywriting techniques?
Before we break down the "Players 1 15 New" concept, we need to respect the source. Ben Settle is the author of the Email Players newsletter and the infamous book Settle’s Law . He is famous for one radical rule: (Actually, he uses three of them). ben settle email players 1 15 new
: At approximately $3.23 per day, Settle positions the cost as a "legitimate business" expense that should be easily covered by the increased sales generated from his methods.
: His emails typically start with something random or intriguing (like a personal story or a controversial opinion) and masterfully "bridge" that topic to a sales pitch. He is famous for one radical rule: (Actually,
Even though these early volumes were written in the past, the principles remain "new" because they contradict modern, sterile marketing trends.
Ben's system often revolves around "rules of the game" that challenge traditional marketing advice: blog - Ben Settle Even though these early volumes were written in
The newsletter constantly reinforces the idea of mastering a few key materials rather than consuming a wide but shallow breadth of information. For example, he advises subscribers to re-read and internalize specific books and issues until their lessons are ingrained in your psychology, enabling you to access that information instantly when writing emails.
Based on established content from early issues and Ben’s long-standing curriculum, here is what is typically covered in the formative stages of the subscription: Learning from Ben Settle's newsletters
The first 5-7 days are critical. This is the "Honeymoon Phase." They just fell in love with your idea. You need to solidify that relationship immediately.
